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Income360™ Get Accurate Measurements of Your Constituents' Income up to $2 Million!Does knowing your constituents' income and spending habits matter to your organization? If so, don’t risk crippling your development efforts by using restricted wealth screening models. Today’s standard income measures are woefully inaccurate, especially at higher ranges. That’s because most screening models lump prospects into a certain range of income. In fact, households who make more than $125,000 are usually treated the same, so you could be treating a prospect who is worth $500,000 the same as another who makes $125,000. That’s why Target Analytics offers Income360™ by Echelon Marketing™ — the first and only household-level income estimator that provides precise dollar value up to $2 million, rather than an income range. Income360™ provides both income from wages and income generated from invested assets. Unlike other available income measures, only Income360™ is built on proprietary economic data that measures income generated from assets. Income360™ gives you a powerful and accurate picture of your prospects’ and supporters’ total household income, so you can improve segmentation and modeling performance. Get more details (PDF) on how Income360™ could dramatically improve your performance by uncovering opportunities you never knew existed among your donors and prospects in your database. Also check out a recording of Maximize Your Gifts with Liquid Asset Mearsurements to learn more. |
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