Building Impactful Online Support Programs

Efficiently deliver valuable support programs and services to your community. Since early 2010, The Christopher and Dana Reeve Foundation's Spinal Cord Injury and Paralysis Community  has quickly become a top online resource for family members and individuals affected by spinal cord injuries. 33% of their community registrants are active each month – compared to only 2.5% of Facebook® followers who are active.*

Discover more results the Reeve Foundation is achieving with Blackbaud Social.

Mission Delivery Beyond Support Programs

The value of building your organization’s own house social networks extends beyond healthcare support programs. Other programs that can benefit from house social networks include:

• Member and alumni communities
• Youth programs
• Career services for higher education
• Activist networks

Hear 10 good reasons for building a community on your website.

Measuring the Impact of House Networks

While four out of five nonprofits consider commercial social networks like Facebook® and Twitter® valuable*, house social networks are also on the rise and can have a great impact on your organization’s mission. Consider:

• List acquisition – the average size of a house social network is around 6,000, while the average Facebook® community size is around 6,400.*
• Engagement – 25% of house community members are actively engaged in the community, compared to only 2.5% of Facebook® “likes”.*
• Fundraising – 10% of nonprofits raised $10,000 or more  on their own house social networks, compared to only 2.4% of Facebook® networks.*See why house social networks are a great supplement to commercial social networks.

Building Your Own House Network

Fully integrated social communities create engagement among your supporters, resulting in new levels of energy, heightened communications, and a greater exchange of opinions and knowledge. Blackbaud Social bridges the gap between public and privately-branded social networks to make organizations more effective at constituent acquisition and retention.

Get started: download the whitepaper, “What Nonprofit Organizations Should Know About Launching a Private Label Social Network”.