Altru: A Clear View for General Admissions Management

REVOLUTIONARY.

That’s the only way to describe Altru. It’s 30 years of nonprofit experience rolled into a new revolutionary platform for arts and cultural organizations.

This groundbreaking technology allows everyone to gain a clear view of your entire general admissions arts and cultural organization. It’s simply a better, more efficient way to cultivate supporters, sell and schedule programs, manage your earned and contributed revenue, and keep everyone focused on the mission.

Why? Because we listened to you and built a solution that puts an end to your biggest obstacles. When everyone’s working from the same page, your organization can reach its full potential.

No more struggling to purposefully engage, cultivate, and communicate with your audiences. No more wasted time and money on never-ending IT issues. And no more inefficiency and redundancy that comes with departmental silos. Get the clear, 360-degree veiw of your entire organization you need to better deliver your mission.

With Altru, your general admissions arts and cultural organization can:

• Gain a clear, 360-degree view of your organization.
• Boost efficiency to focus on your mission not on administrative tasks.
• Engage and cultivate audiences and supporters.
• Streamline your external and internal communication efforts.
• Reduce IT costs and create organizational efficiency.

Altru brings it all together:





Altru gives you:

• The ability to engage, incent, appeal, and sell through seamless online and offline avenues
• Information that’s viewable by defined user roles and prescriptive best practices that allows staff to see only what’s relevant for their roles
• A single constituent record that shows all activities, communications, and revenue transactions
• One calendar view of all key organizational and functional activities
• One online shopping cart for your customers’ convenience
• Embedded role-based training and help that’s easily accessible within the solution

"Museums of all types and sizes – from aquariums and historic sites to art museums and zoos – are always searching for more efficient ways to do business, particularly in this economic climate. As AAM continually strives to advocate on behalf of the field and provide outstanding service to our members, we applaud Blackbaud for its Corporate Affinity Partnership and for providing this new solution at a discount to AAM members." — Ford W. Bell, President, American Association of Museums


“The Association of Children’s Museums is pleased to announce that Altru, powered by Blackbaud, is now part of the ACM Affinity Partnership Program, which brokers high-quality products or services at a discount for members. As an Affinity Partner, Altru offers what our members have been asking for: a unified museum management solution that is priced affordably for most organizational types and sizes.” — Janet Rice Elman, Executive Director, Association of Children’s Museums


"The American Public Gardens Association is committed to raising the professionalism of our member gardens. In today’s uncertain economic climate, we know that our members need a competitive edge in all areas of their business, as well as the ability to streamline their operations. Therefore, APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardens.” — Daniel J. Stark, Executive Director, American Public Gardens Association

• At any time, view a current global snapshot of your organization — as well as information to support a strategic vision for future growth opportunities.
• Successfully manage your organization with unified functionality for memberships, fundraising, ticketing, marketing, merchandising, and more.
• More effectively manage your resources — including staff, volunteers, and facilities — with a centralized calendar and other tools.
• Identify trends to inform forecasts of future performance; predict and respond to seasonality; even out cash flow during the year, and take action and make better business decisions with robust reporting tools.
• Monitor multiple income streams to ensure profitability and drive better investment decisions.

Increase effeciency to focus on your mission — not on administrative tasks.

• Eliminate silos, allowing all departments to work together and communicate easily.
• Enable staff to spend less time on non-value-added or redundant activities — such as normalizing data across disparate systems — and spend more time on your organization’s mission.
• Drive an increased return on all your organization’s assets, — Such as  collections, buildings, and staff, — with efficient booking for group sales and scheduling through a centralized calendar.
• Track revenue and attendance associated with organizational activities and programs to capitalize on the most effective ways of engaging different constituent groups.
• Reduce paper copies, lists, and manual data entry; eliminate duplications and reliance on institutional memory.

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments.

• View a single, holistic constituent record for each individual connected to your organization.
• Strengthen affinity and loyalty with constituents by helping staff track their activity to better understand donor preferences and motivations.
• Serve and steward members and guests to increase retention, visitation, and acquisition. Provide information and tools to move constituents smoothly along the continuum from ticket buyers to members, supporters, and major donors.
• Update staff with relevant and easily understood reports, giving them the information they need to make course corrections in communications, pricing, or selling.

Streamline your external and internal communication efforts.

• Drive an increased rate of return on marketing efforts and lower costs
  through personalized, targeted communications while tracking successes of various marketing tactics.
• Segment your marketing messages based on your audiences' profiles.
  Create tailored appeals and thank-you messages for your donors of all levels.
• Market programs and exhibits to members with appropriate, timely campaigns to drive program sales, donations, and membership renewals.
• Improve internal communications among your leaders, staff, and volunteers.
• Use your existing, branded website to engage more audience by enabling online donations, membership acquisitions, discounts, ticket purchases, and event registrations.

Reduce IT costs and create organizational efficiency with our state-of-the-art, web-based, SAAS-model platform.

• Leverage Blackbaud’s secure hosting center and IT infrastructure.
• View instructional videos embedded in the technology without interrupting your work.
• Enjoy access to award-winning live support by Blackbaud experts.
• Create and manage system views and access for your staff, with security based on each user’s roles or permissions.
• Monitor user activity, which is tracked by the system in all audit tables, for further analysis and reporting.
• Access your database remotely via HTTPS/VPN through our secure servers.