The Raiser’s Edge(i) for Alumni Organizations Simply put, the power of The Raiser’s Edge(i) is its ability to help you attract and retain alumni and supporters, raise more funds, make better use of time and resources, improve organizational effectiveness, and enable your mission.
Not only does The Raiser’s Edge(i) guide you through every stage of the supporter journey and help you build an effective fundraising strategy with The Giving Score, it’s also tailored to fit your needs with specific features for your membership organization: - Keep up with your alumni: Keeping track of your alumni can be a challenging task, considering that the average American moves almost 12 times in their lifetime, and young adults in their twenties have the highest mobility rates.1 Ensure that the information in your database is accurate and current with Blackbaud’s AddressFinder™ and DeceasedRecordFinder™.
- Communicate with your constituents and strengthen their relationships: Create and send targeted emails based on the types of constituents in your school community, whether they are alumni, donors, faculty members, and more. Increase their involvement with your school community by managing your annual fund efforts and accepting recurring gifts online.
- Make strategic decisions for your school: Use key metrics and measurement tools to track giving history, response rates, annual fund participation, and more.
- Keep your community engaged online and increase supporter and alumni participation: Send electronic newsletters, post online event registrations, and create searchable online directories that help your alumni connect with you and each other. Keep them coming back for more with targeted website content relevant to their interests.
- Be better stewards: Recognize the relationships of your constituents by keeping track of their giving history and interactions with you. Allow constituents to update their eSubscriptions and let them tell you how they want to hear from you. Enable everyone to easily update their profile information on the web, and automatically record that information in your database so it is always up to date.
Discover the power of (i) today: Contact us or download the brochure.
1 Population Profile of the United States: Geographical Mobility. U.S. Census Bureau | |
