We enjoyed seeing you in Chicago!
Chicagoans voted…and we were pleased to present the topic: Donor Retention: From Analysis to Action presented by Samantha Cohen. » Download the presentation
- Date: August 6, 2008
- Time: 8:30 a.m. — 12:00 p.m.
- Host Hotel: The Westin O'Hare at 6100 River Road, Rosemont, IL 60018
Session and Speaker Details
| Donor Retention: From Analysis to Action |
| Everyone feels the effects of a fallen economy. All-time high gas and food prices lead to shrinking or absent discretionary income, which in turn can lead to shrinking or absent dollars earmarked for charity. And even donors with money to give tend to “charity shop,” which may lead to flat donor retention rates. But history has proven time and again that organizations with high donor loyalty can actually thrive in the face of a recession! So how can you build loyalty at your nonprofit? It involves much more than improving renewal rates and sending more thank-you notes. In this seminar, we’ll discuss why donor retention is one of the most important signs of your health and future viability; offer a deeper understanding of current trends in donor retention and what motivates donor loyalty; ways you can measure and evaluate loyalty; and things you can do today to increase donor loyalty both now and in the future. |
| Samantha Cohen |
 Samantha brings an extensive knowledge of income generation for nonprofits while specializing in broad-based annual giving, major giving, and building bridges between the fundraising programs. Samantha has created and managed giving programs that have seen year over year increases in the double digits. Prior to joining Blackbaud in 2003, Samantha held various development and marketing roles for organizations in both the United States and Canada including Kentucky Opera, Canada’s National Ballet School, and the Toronto Symphony Orchestra.
Using her experience in many aspects of fundraising, Samantha works in both project management and business consulting for several Blackbaud products, including Blackbaud Enterprise CRM, The Raiser’s Edge, and prospect research tools: ProspectPoint, WealthPoint, and The Researcher’s Edge. Some of her notable customers include a prestigious teaching hospital in the Northeast, internationally recognized colleges and universities, and dozens of human services and cultural organizations.
Samantha holds a Bachelor of Arts degree in English and Drama from McMaster University in Hamilton and a Certificate in Income Management from the University of Waterloo both in Ontario, Canada. |
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