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Marketing Sessions
| The New World of Email Communication |
| Speaker: Jay Love, Founder, President, and CEO of eTapestry, a division of Blackbaud |
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This session will explore online nonprofit relationship-building tools. We will focus on email, online newsletters, and others. The promise of the Internet revolutionizing the development office and the art of fundraising is now upon us. Come listen to an Internet pioneer cut through the hype and explain what does and does not work. Participants will learn:
- Numerous relationship building tools
- Current research on the tools in this sector
- How web-based functions and email can impact fundraising outcomes
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| The Changing Nature of Online Fundraising |
| Speaker: Steve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc. |
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There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
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| Gather ’Round the Table: Creating an Irresistible Donor Portal |
| Speaker: Molly Maple, Senior Solutions Engineer, Blackbaud, Inc. |
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Don’t get left behind! This session will equip you with the strategies you need to implement a successful donor-driven community, provide the services donors want, engage them in new ways to drive them to action, and keep them coming back.
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| Online Metrics Demystified: Understanding How to Measure Your Success |
| Speaker: Steve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc. |
What to measure? When to measure? Why it all matters? This session will focus on the key online metrics and how to leverage them to improve your results. Attention will be given to web, email, social media, and other important areas. If you want to understand what’s really going on with your Internet initiatives, then this session
is a must see.
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| Blackbaud NetCommunity Showcase: What’s New and Cool? |
| Speaker: Steve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc. |
Blackbaud NetCommunity continues to transform how nonprofits engage with constituents online. This session will focus on the latest improvements to Blackbaud NetCommunity and a few hidden secrets. Join Steve MacLaughlin for an inside look at the how Blackbaud’s Internet Solutions can be used today and tomorrow.
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| The World Wide Web Show: Engage Your Supporters with Real-Time Social Media |
| Speaker: Chad Norman, Internet Marketing Manager, Blackbaud, Inc. |
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So your organization has a social media presence...now what? Integrating social media into your multi-channel communication strategy is an effective way to attract and engage your audience, and doing it live can make your constituents feel involved like never before. In this session, we’ll discuss how nonprofits are using Twitter®, Facebook®, Digg®, Ustream.TV, Qik, Meebo®, and Second Life®nds to connect and engage their audiences in real-time.
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| Engaging Audiences |
| Speaker: Molly Maple, Senior Solutions Engineer, Blackbaud, Inc. |
Donors are only part of the picture. Join this session to learn about ways to engage volunteers, members, and other audiences through creating an interactive web community.
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