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Fundraising Sessions
| Taking Control of the Annual Fund |
| Speaker: Lawrence Henze, Managing Director of Target Analytics, a Blackbaud Company |
In this session — which is designed for newcomers to experienced professionals — you will learn how to assert control over the efficiency and effectiveness of your annual giving operations. From acquisition to retention strategies, whom should be contacted and whom should be removed from the solicitation? What messages should be sent, and how frequently should donors and prospects be contacted? If you are interested in reducing solicitation costs and increasing response rates, this session will provide tips that will assist with both goals.
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| How to Identify Planned Giving Prospects |
| Speaker: Lawrence Henze, Managing Director of Target Analytics, a Blackbaud Company |
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Planned giving officers have often worked only with age information to identify individuals in their prospect pools. But what about helping your planned giving operation mine your data to identify whom to target? Did you know that prospects that profile a certain way are more likely to respond to a specific cultivation technique? Join an expert in prospect modeling and data mining to learn how to identify planned giving prospects so your organization can approach them with the offering most likely to get the best return.
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| Recession-Proofing Your Event — Making MORE Money in a Down Economy |
| Speaker: Jay Fiske, Co-Founder, Maestrosoft, Inc. |
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In this time of concern over the economy, many fundraising professionals are very concerned about how their events will fair. While it may be true that the “pool” of donors may be getting smaller, it does not have to follow that the charity auction galas will suffer. In fact, it is possible to make even more money at your auction in troubled times than in more favorable economic times! This session will show you what you MUST do to make more money and what you MUST avoid doing.
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| Managing Event Data across Chapters |
| Speaker: Mark Davis, Vice President, Technical Sales, Blackbaud and Sarah Hall, Online Giving Specialist, Canadian Cancer Society BC and Yukon Division |
Does your organization have multiple chapters running annual walks, runs, or the like that are supported from the national office? Do you wish that there was a more efficient way to leverage organization-wide data to get a better understanding of participant and donor behavior? There is a way! This session will explore new ways national organizations can better manage data across multiple chapters, featuring a case study from the Canadian Cancer Society, British Columbia and Yukon Division.
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| The Power of Stories |
| Speaker: Leah Eustace, CFRE, Principal at FLA Group |
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Human beings are both emotional and social animals. Fundraising is no different. Great fundraisers know how to tell great stories. Whether it’s web material or a conversation with a major donor, our donors respond best when they hear compelling and moving stories about your cause and your organization.This innovative and original session will show and tell participants:
- Why stories resonate
- How to find and collect great stories
- How to maximize the impact of your storytelling
- Create a storytelling culture within your organization
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| Building an Action Plan to Out-Hustle the Economy (PartS 1 & 2) |
| Speaker: Samantha Cohen, Enterprise Solutions Consultant, Blackbaud, Inc. |
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Sure, times are tough. With spending cuts and worries about the future, it’s natural to want to bury your head in the sand. Many organizations will choose to cut back their development activities — an understandable response, but it’s one that won’t position you or your organization for success. Every organization, large and small, needs to create an action plan. This session will cover key topics such as evaluating new income sources; promoting constituent loyalty through recognition programs for donors, volunteers, and advocates; crafting a strong and transparent communications strategy; and improving the ask. Join us for real strategies you can institute now to ensure you not only survive, but thrive.
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