Opportunity International Opportunity International Saves Both Time and Money While Increasing Supporter Engagement Online
Opportunity International’s mission is to empower people to work their way out of chronic poverty, transforming their lives, their children’s futures, and their communities. The organization’s method is to provide microfinance services, including lending, savings, insurance, and transformational training to people in need. To do this, Opportunity builds and works through sustainable, local, microfinance institutions. Opportunity’s motivation is to respond to Jesus Christ’s call to love and serve the poor.
The Challenge: - Opportunity International wanted to improve its systems and processes and take advantage of the marketing
and communications opportunities the Internet has to offer. - The organization also wanted to improve data processing and integration.
The Solution:
The Results:
- Interactions with constituents both online and offline have been consolidated so staff members have a complete view of supporters and supporters have a consistent experience with the organization.
- From September 2008 to September 2009, Opportunity International experienced a 13 percent increase in one-time visits its website. Web page views have also increased 82 percent year over year.
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