Life Rolls On

Life Rolls On Moves toward Success with Blackbaud Sphere™

Life Rolls On is a nonprofit organization dedicated to helping young people whose lives have been affected by spinal cord injury. Life Rolls On utilizes action sports to push the boundaries of possibility for those with spinal cord injury. This is exemplified by the Life Rolls On ambassadors, who personify a message of achievement in the face of extreme adversity. Through individual extensions of courage, whether it be surfing, motocross, wakeboarding, chairskating, or dance, Life Rolls On ambassadors are living life to the fullest, shifting paradigms, and leaving a path of change wherever they go.

The Challenge:

• Life Rolls On needed a website that would be customizable and easy to update.
• The organization needed a centralized database to provide a cohesive view of donor, volunteer, and constituent lists.
• Life Rolls On wanted to enable effective communication to build relationships while reducing manual data entry.
• Additionally, the organization wanted to increase event attendance by connecting registration forms to the database.

The Solution:

• Sphere eMarketing’s tools let Life Rolls On compile all the necessary components required to develop better relationships with its constituents.
• Sphere eMarketing enabled Life Rolls On staff to easily update content and keep the site fresh and active.
• The tools allow the organization to look bigger than it really is.
• The organization was able to develop an online store using Sphere eMarketing.

The Results:

• The new website helped Life Rolls On receive Nike®'s Casey Martin Award and $25,000.
• The organization’s entire system is run by a single volunteer.
• The organization increased the number of volunteers by 1,100 percent.
• Life Rolls On grew its email list from essentially 0 to over 16,000 in 3 years.
• Within the first 6 months, LRO raised $100,000 online.