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University of North Florida

University of North Florida Uses Target Analytics™ To Drive New Focus on Alumni Giving

The University of North Florida (UNF) is a comprehensive public urban university whose mission is to educate students through a broad array of undergraduate and select graduate programs. Established in 1972, UNF quickly grew from a small two-year institution to a four-year university with 14,120 students and 38,000 alumni.

The Challenge:
Although the University had captured basic details on its 38,000 alumni, development staff did not have enough information to easily target their cultivation efforts and turn a natural affinity with the school into a long-term commitment to give.

The Solution:
The University of North Florida chose ProspectPoint™, Target Analytics’ custom modeling service, to analyze its 38,000 alumni records and provide a targeted plan for cultivating support.

The Results:
By using ProspectPoint™ UNF was able to immediately begin building relationships with its best alumni prospects and target its planned giving outreach. It generated a $100,000 donation from a new donor and a $250,000 planned gift, and UNF continues to deploy the ProspectPoint results to turn graduates into lifelong donors.