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Alma College

Alma College Uses Target Analytics™ to Better Target Appeals and Help Achieve Fundraising Goals

Alma College, founded in 1886, is a nationally recognized private liberal arts college located Alma, MI. Personal attention including active and engaged learning involving service, stewardship, and leadership development is a hallmark of the education at Alma, as well as preparation for careers and advanced learning beyond graduation. With an enrollment of nearly 1,300 students, Alma College offers 28 academic majors plus pre-professional programs in law and medicine.

The Challenge:
Since it began 120 years ago, Alma College’s steady growth has intensified the need for more support. But it has also created a larger constituent base — leaving advancement staff feeling pressured to increase support but with no clear sense of where to begin. The advancement office staff needed a way to make sure they were focusing their time and energy on the right people for the right kinds of gifts — whether for annual, major, or planned gifts.

The Solution:
The college chose ProspectPoint™ to determine its prospects’ likelihood to give, WealthPoint™ to determine its prospects’ financial capacity to give, and The Researcher’s Edge™ for prospect management.

The Results:
By coupling The Raiser’s Edge® with numerous services by Target Analytics, the college identified prospects that were most likely to give. Equipped with this crucial information, the staff was able to focus on building relationships with the right people and determine what type of gift and how much to ask for and were able to use their budget more efficiently.