Midland Care

• Midland Care was using a third-party vendor for its website management. This made it both cumbersome and time-consuming to make changes or updates.
• With an educational component to its mission, Midland Care needed a system that would enable online registration for seminars and classes.
• They needed the ability to create fundraising pages that would support events and other fundraising efforts.
• Additionally, they wanted to make membership renewal for annual campaigns quick and easy for returning donors.

The Solution:

• Blackbaud NetCommunity’s seamless integration with The Raiser’s Edge provided the organization with an easy way to import data gathered online into its donor management solution.
• The online registration functionality in Blackbaud NetCommunity allows constituents to quickly and easily sign up for educational classes and provides a simple way for medical personnel and the community to view educational opportunities and register accordingly.
• Patients and caregivers can create personal pages on the Blackbaud NetCommunity website where friends and family can leave messages.

The Results:

• Memorial donations on Midland Care’s website increased five percent in 2008 compared to 2007.
• There has been an increase in the number of people going online, even from out of state, to donate and promote memorial pages, which saves staff from manually entering donations.
• Midland Care has also seen a decrease in the number of phone calls received by individuals wanting to donate with a credit card while increasing the number of credit card donations.