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Lawrence Henze, Managing Director, Target Analytics, a Blackbaud Company
Focus Areas
Fundraising, Market Research, Predictive Modeling
Social Media
Connect with Lawrence on LinkedIn
Published Articles
Article: 10 Things You Need to Know About Reactivating Lapsed Donors
Article: Raising money in challenging times
Article: Ideas that work: Donor Relations
Article: To screen or not to screen, when is the question
White Paper: Raising Money During Challenging Times
White Paper: Taking Control of Your Annual Fund
White Paper: Making Planned Giving Work for You
White Paper: Using Statistical Modeling to Increase Donations
White Paper: Transitional Giving for Building Strong Fundraising Pyramids
White Paper: How the Right Marketing Strategies Can Enhance Your Planned Giving Program
About Lawrence
Lawrence Henze, managing director of Target Analytics, has extensive experience in fundraising, market research and the application of predictive modeling services to the nonprofit marketplace. The founder of Core Data Services, which Blackbaud acquired in 2001, he has also served as vice president of predictive modeling services at USA Group Noel Levitz and president of The Philanthropic Division of Econometrics, Inc. Mr. Henze has 15 years of experience in development, raising more than $125 million, primarily for higher education institutions. During his career, he has personally reviewed the giving histories of more than 30,000 planned givers across the country. He holds a BA in political science from Carroll College in Wisconsin, and an MA in public policy and administration and a law degree from the University of Wisconsin at Madison.
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