Engaging young individuals, sparking their interests, and converting them into donors can be a tricky thing to do. But one thing we can be sure of is that they’re online, spending time on social networking sites like Facebook®, Twitter®, and LinkedIn®. So the best way to acquire young individuals is to start there.

The most powerful way to reach these new and younger donors is through your existing supporter base – those who know and love you already. Tapping into their online networks should be at the heart of your long-term fundraising strategy.

Blackbaud Friends Asking Friends can help you do just that. With Blackbaud Friends Asking Friends you get a powerful tool that...

Still not convinced? See below to learn more about how fundraising is shifting online.

Start using Friends Asking Friends with The Raiser's Edge!

A Blackbaud representative will contact you shortly.